Thursday, 3 March 2011

Hooray For Earth

Hooray for Earth are a New York-via-Boston foursome, fronted by Noel Heroux. They've previously made sunny synth-pop in a similar vein to Twin Shadow (the two outfits colloborated on last years epic, 'A Place We Like'), and a variety of darker jams; the track floating about at the moment from their unreleased album, which is due May 10 on Dovecote Records, sees the quartet embracing the more melancholic side of their sound, whilst still retaining the euphoria their name implies. It's called 'True Loves' and is pretty promising stuff, with crunching drums and haunting vocals balanced against Heroux's well established ear for a pop melody. I've also put up one of their older tracks I like, 'Rolling/Nectarine', which has a trippy video put together by Johnny Woods.

Hooray For Earth - True Loves

Hooray For Earth - Rolling/Nectarine

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